The inauguration of the New Vicreu took place in March 2022. A project on which, for many months, we have been working hand in hand with the brand team and Alda Studio in charge of the renovation and interior design.
This piece is one of the many details that Vicreu has had with its customers and that we have created, conceptualized and designed.
The goal of the piece was to promote 1m² of Vicreu’s new grass formula and to do so on the day of the opening of the new premises.
We prioritized working with the most sustainable materials. For this reason we discarded any packaging that contained plastics including the usual bag or envelope, as well as to avoid the classic packaging.
The elements are simple but very effective. A craft tube and labels with a good message that plays with the absence of green in the color range.
This special edition was limited to 300 units of 1m² of a new lawn formula: denser and greener, a green more Vicreu’s green.