Branding / Graphic Design / Visual System
Client: Mila
A space where stories converse, intertwine, and project their voice within the Catalan cultural landscape.
Mila is a narrative talent factory that offers young people without cultural, social, or economic capital the opportunity to enter the world of creation by telling their own stories in Catalan. It thus becomes an inclusive space where emerging voices help enrich the country’s cultural diversity.
Mila’s corporate identity goes beyond graphic representation to become an exercise in deep meaning. This identity breathes dynamism, diversity, and inclusion —values that define the essence of this narrative talent factory.
Storytelling is not limited to the printed word; it is expressed through multiple channels and formats that enrich the communicative experience. Written language transforms and adapts to new forms of interaction, and each medium adds a unique dimension to the story being told.
This plurality of formats forms the foundation of Mila’s identity, articulated around a living, ever-changing concept —a graphic ecosystem inspired by the many voices and stories that converge within the project.
1 word
4 letters
5 variants
625 identities
Every visual element —from typography to color palette— has been conceived as a metaphor for the narrative and sociocultural richness that Mila nurtures and promotes.
The logo, dynamic and variable, is built from the word “Mila”, composed using variable typefaces where each letter stands as an independent voice, a fragment of identity that, in its uniqueness, forms a harmonious whole.
This visual combination takes shape as an identity that is not static but organic and in constant transformation, reflecting the diversity of its narrative proposals and the evolution of Mila’s different editions.
Branding
Graphic design
Visual system
The visual system has been designed to adapt to multiple media and formats, reinforcing the idea that each narrative finds its own voice and form within a collective framework.
This identity is not merely an aesthetic choice; it is a visual manifesto —an explicit commitment to social transformation through storytelling.
