The architecture studio Colomer-Rifà contacted us to create the brand identity of their last project: the launch of a new line of prefab houses.
Homes with a very specific set of features that would be the starting point for the creation of their naming: Healthy, sustainable and efficient homes.
We believed that not only was it necessary to highlight the physical characteristics of the houses, but we wanted to highlight what an house represents emotionally.
A house is a space you share with whoever you want, where your life happens, where you create new memories, where you feel and find joy. A house is a nest, a home.
A house is where you live, in catalan viu, hence the naming: Viü.