Superheroes never work alone.
This is the claim that opened the campaign created for Adfo Work Center, Osona Functional Diversity Association.
Their request was to give visibility to the products that people create in the workshops of the Special Work Center. These workshops are designed and run by Alda Rabionet, with whom we developed the main concept and graphics for each campaign.
The result is Persones amb Superpoders (People with Superpowers). A brave and determined look to highlight strengths where some might see deficiencies. We also wanted to give visibility to the people behind the project and behind the products for the Saint George and Christmas campaigns.
The communicative elements created were fonts designed by the CET people themselves, a microsite to show the products made at the workshops, graphic pieces to spread on several networks, a catalog (print and digital) with the aesthetics and products of each campaign, …
Find more info at PersonesAmbSuperpoders.cat
Labeling & signage
This project has grown and evolved over the years. Each season, a Saint George and Christmas campaign has been created, in which we have defined and developed the concept, graphic elements and product catalogs.
We have always worked with characters and graphics created at CET, not to loose the essence of the project, those who make it possible.