La Flama (Vic)

La Flama is a pizzeria located in the historic center of the city of Vic, Osona, province of Barcelona.

Its uniqueness is found in their menu with signature pizzas, made with the highest quality ingredients and cooked in a wood-fired oven.

The assignment, to redesign its corporate identity and give it a young and transformative spirit.

The starting point was the name of the pizzeria ‘La Flama’ (The Flame), with which we worked on a logo that emulated this idea of the flame in motion.

• Branding

• Lettering

• Brand identity

• Art direction

• Graphic design

• Communication

• Social media

• Packaging

• Wayfinding & Signage

• Event planning

The new identity needed to be young, fresh, dynamic and to show their love for literature and culture.

Through big typography we gave shape to the branding and the identity which includes relevant quotes from different authors and movies where some keywords have been replaced by the word “pizza”.

As a result, there is an aesthetic coherence throughout their graphic identity as well as the signage of their establishment.

We worked on the graphics in parallel with the refurbishment and interior design of the premises, by Alda Studio.