La Flama (The Flame) is a pizza place in the historical center of Vic, a city near Barcelona, Catalonia.
Their uniqueness relies on their signature cuisine with pizzas created with top quality ingredients and cooked in a wood fired oven.
The graphic image of the brand was created along with the interior design and refurbishment of their establishment, by Alda Studio.
Wayfinding & Signage
The new identity needed to be young, fresh, dynamic and to show their love for literature and culture.
Through big typography we gave shape to the branding and the identity which includes relevant quotes from different authors and movies where some keywords have been replaced by the word “pizza”.
As a result, there is an aesthetic coherence throughout their graphic identity as well as the signage of their establishment.