The origin of this project is Ca la Teresona, a charcuterie shop in Vic, founded in 1837, with 6 generations of artisans who have passed on the secret of making their products, from parents to their children.
On the top floor of the store, there is TresonaXXI, a restaurant which offers a quality gastronomic experience, Mediterranean and market cuisine, with their own products as the basis of the menu.
In the same historical center of Vic, we find DO Brasa, a restaurant specialized in selected and quality meat, as an extension to the product of their charcuterie.
And finally, we have La Blava, a fully equipped multipurpose space available for personal or business events and celebrations, located in an 18th century manor house, in the historic center of Vic.
-
Branding
-
Corporate identity
-
Art direction
-
Graphic design
-
Communication
-
Web design
-
Web development
-
Labeling & Signage
-
Media & PR
With Ca La Teresona we unified all its services and products under one brand.
Considering the well known reputation of the charcuterie, we decided to create Ca La Teresona Group, thus giving strength to the brand and getting the customer to identify and relate each of their businesses to their origin.
For Ca La Teresona Group, we worked on the redesign of identities and brands, color codes of their different sub-brands and the art direction of the photo shoots of their facilities and products.
The key element of the project was the website, where we united all the businesses under a main website and enabled a circular navigation through each brand and product, without losing the Group as a starting point and main presence.
The chromatic code and typographic elements of each section, provides each sub-brand with its own personality.
