Barecu is a restaurant in the historic center of Vic, in the province of Barcelona.

Their cuisine is based on seasonal and local products of excellent quality.

We worked on the brand image in parallel with the refurbishment and interior design of the establishment, done by AldaStudio.

  • Branding

  • Graphic design

  • Labeling & signage

The prominent personality of the place and the staff of Barecu was the starting point of the conceptualization of the graphic campaign.

The concept of seasonal cuisine led us to develop a campaign divided into four seasons, where seasonal fruits were the main elements. Barecu‘s political and social position was also a key element that needed to be present in the brand and the place.

All in all, a mixture of tastes and personalities to spice up a unique sensory experience.