Logo for Atelier, Humnaitarian Foundation Humanitària Dr. Trueta’s thrift shop. A space that offers job opportunities to people with mental health issues and pursues the minimization of the economic and environmental impact.
Dr. Trueta Foundation is a private, non-profit, Catalan, social organization, led by the goal of contributing to a better world through actions based on three main pillars: caring for the environment, the employment of people with mental health issues and the cooperative development.
The graphic we created, plays with the three syllables of the word as the basis of its branding.
One of the consequences of the consumer society is the large amount of waste generated. The buy-use-throw cycle is repeated over and over again.
Recycle, Reuse and Recreate.
This is the motto of L’Atelier, a shop-workshop where clothes are recovered, furniture is restored, decorative pieces are recreated and toys are reinvented. In addition, you can buy jewellery and paintings made by volunteers and workers at the Trueta Special Work Center.
In line with the whole project, we created a label that allows Atelier to apply its brand in a sustainable way without ‘reduction’ of production or added costs.