Adapted children’s run

‘Best social interest campaign’
National Design Awards Anuaria

The City Council of Vic together with the Sports Council and the Functional Diversity Entity Board, made up of different entities in the territory, have organized the First Adapted Children’s Run in the city of Vic.

A festive and non-competitive initiative where 46 children up to the age of 12 with functional diversity, disability, ASD or others were able to participate in a run adapted to their physical and cognitive needs.

Cursa adaptada infantil ciutat de Vic - Alucina estudi de branding i disseny gràfic - Osona - Barcelona
Cursa adaptada infantil ciutat de Vic - Alucina estudi de branding i disseny gràfic - Osona - Barcelona
Cursa adaptada infantil ciutat de Vic - Alucina estudi de branding i disseny gràfic - Osona - Barcelona

We created the graphics for the First Adapted Children’s Run in the city of Vic, where we worked from a festive perspective, with a series of posters made up of various elements that talk about functional diversity.

In the case of the three posters they are: vision, hearing and mobility.

The graphic campaign also features participation cards, diplomas and multimedia content for social networks.

  • Branding

  • Graphic Designc

  • Motion graphics

Cursa adaptada infantil ciutat de Vic - Alucina estudi de branding i disseny gràfic - Osona - Barcelona

Congratulations to Vic City Council and the organizing entities for counting on us for this campaign and to Romy Rossich, for having created and promoted this wonderful initiative.

We hope it will be the first of many!

Cursa adaptada infantil ciutat de Vic - Alucina estudi de branding i disseny gràfic - Osona - Barcelona