{"id":9997,"date":"2025-01-22T17:14:02","date_gmt":"2025-01-22T16:14:02","guid":{"rendered":"https:\/\/www.wearealucina.com\/project\/fira-jocjoc\/"},"modified":"2025-02-09T11:10:11","modified_gmt":"2025-02-09T10:10:11","slug":"fira-jocjoc","status":"publish","type":"dt_portfolio","link":"https:\/\/www.wearealucina.com\/en\/project\/fira-jocjoc\/","title":{"rendered":"Fira JocJoc"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9997\" class=\"elementor elementor-9997 elementor-9890\" data-elementor-post-type=\"dt_portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36e54f7f elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"36e54f7f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:9940,&quot;url&quot;:&quot;https:\\\/\\\/www.wearealucina.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/468203173_883164257335398_8739059102203394628_n.webp&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58602617\" data-id=\"58602617\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9984f6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b9984f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;bottom&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41398597\" data-id=\"41398597\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fa23c14 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5fa23c14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding \/ Corporate identity \/ Motion graphics \/ Signage<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39f57a03\" data-id=\"39f57a03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11d442b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"11d442b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Client: <a href=\"https:\/\/www.tona.cat\/\" target=\"_blank\" rel=\"noopener\">AJUNTAMENT DE TONA<\/a> \/ <a href=\"http:\/\/www.visitatona.cat\/\" target=\"_blank\" rel=\"noopener\">VISITA TONA<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-395d2adc elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"395d2adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6da536e5\" data-id=\"6da536e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b3341dc elementor-widget elementor-widget-heading\" data-id=\"2b3341dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A town that highlights the educational and social value of traditional and handcrafted games and toys.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54f2d52a\" data-id=\"54f2d52a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db6f8df elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"db6f8df\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2349c4eb\" data-id=\"2349c4eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5a00717\" data-id=\"5a00717\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-123901a1 elementor-widget elementor-widget-text-editor\" data-id=\"123901a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fira JocJoc, held annually in Tona, is an event dedicated to traditional, handcrafted, and educational games and toys.<\/p>\n<p>Aiming to solidify the town\u2019s position as the capital of traditional games, we have redesigned its brand identity to create a strong and distinctive visual presence. This identity is designed to endure across editions and adapt seamlessly to annual graphic variations.<\/p>\n<p>The highlight of this redesign is the creation of a mascot that serves as the brand\u2019s central image. This character humanizes the brand, enhances its memorability, and most importantly, fosters a deeper emotional connection with the audience.<\/p>\n<p>To provide greater versatility and depth, we have developed multiple \u201cfaces\u201d or variations of the mascot. This enriches the visual narrative, allows for more adaptable communication, and strengthens the emotional bond with the brand.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-15e53d9 e-con-full e-flex e-con e-parent\" data-id=\"15e53d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb6c8c elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"3bb6c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-scaled.webp\" class=\"attachment-full size-full wp-image-9910\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-scaled.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-300x169.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-1024x576.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-768x432.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-identitat-making-off-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f64939 elementor-widget elementor-widget-image\" data-id=\"3f64939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-scaled.webp\" class=\"attachment-full size-full wp-image-9911\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-scaled.webp 1080w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-169x300.jpg 169w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-576x1024.webp 576w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-768x1365.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Olga-864x1536.webp 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdcb72f e-flex e-con-boxed e-con e-parent\" data-id=\"fdcb72f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcf702b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fcf702b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"642\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Identitat.webp\" class=\"attachment-full size-full wp-image-9912\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Identitat.webp 625w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Identitat-292x300.png 292w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc2c355 elementor-section-full_width elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"cc2c355\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5695221\" data-id=\"5695221\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193bfc4 elementor-widget elementor-widget-heading\" data-id=\"193bfc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A mascot and a vibrant visual system that reflect the playful spirit and identity of Tona.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bddd36e\" data-id=\"bddd36e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cad36f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1cad36f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ff3cc9\" data-id=\"3ff3cc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a63e7ac\" data-id=\"a63e7ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b10f3 elementor-widget elementor-widget-text-editor\" data-id=\"16b10f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2024 edition\u2019s graphics feature a dynamic visual system inspired by basic geometric shapes\u2014tokens, rings, and dice\u2014classic elements that capture the essence of play. This approach emphasizes simplicity and universality, embodying the idea that \u201cEverything is play.\u201d<\/p>\n<p>With a vibrant color palette and friendly shapes inspired by board games, recycled toys, and traditional play cultures, the aesthetic conveys a playful, inclusive spirit. This visual concept resonates deeply with audiences, celebrating play as a source of joy and intergenerational connection.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-75b88a1 e-flex e-con-boxed e-con e-parent\" data-id=\"75b88a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbbc8b elementor-widget elementor-widget-video\" data-id=\"abbbc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1029712780?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6c5191 e-con-full e-flex e-con e-parent\" data-id=\"e6c5191\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9e48f4 elementor-widget elementor-widget-image\" data-id=\"e9e48f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"414\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-1.webp\" class=\"attachment-large size-large wp-image-9913\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-1.webp 415w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-1-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-1-150x150.png 150w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9e46cf elementor-widget elementor-widget-image\" data-id=\"b9e46cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"415\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-2.webp\" class=\"attachment-large size-large wp-image-9914\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-2.webp 414w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-2-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-2-150x150.png 150w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f98171c elementor-widget elementor-widget-image\" data-id=\"f98171c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"414\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-3.webp\" class=\"attachment-large size-large wp-image-9915\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-3.webp 415w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-3-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-3-150x150.png 150w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefbd6a elementor-widget elementor-widget-image\" data-id=\"fefbd6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"414\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-4.webp\" class=\"attachment-large size-large wp-image-9916\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-4.webp 415w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-4-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-4-150x150.png 150w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914754c elementor-widget elementor-widget-image\" data-id=\"914754c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"415\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-5.webp\" class=\"attachment-large size-large wp-image-9917\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-5.webp 414w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-5-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-5-150x150.png 150w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d20c5 elementor-widget elementor-widget-image\" data-id=\"c8d20c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"415\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-6.webp\" class=\"attachment-large size-large wp-image-9918\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-6.webp 415w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-6-300x300.png 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-Cara-6-150x150.png 150w\" sizes=\"(max-width: 415px) 100vw, 415px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16e44c7 e-con-full e-flex e-con e-parent\" data-id=\"16e44c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d546256 elementor-widget elementor-widget-image\" data-id=\"d546256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2.webp\" class=\"attachment-full size-full wp-image-9906\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2-300x200.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2-1024x683.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2-768x512.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-2-MU-2-1536x1025.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eb523c e-con-full e-flex e-con e-parent\" data-id=\"5eb523c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f887f28 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"f887f28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-scaled.webp\" class=\"attachment-full size-full wp-image-9908\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-scaled.webp 1280w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-200x300.jpg 200w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-683x1024.webp 683w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-768x1152.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-ipad-1024x1536.webp 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b98142d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b98142d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3.webp\" class=\"attachment-full size-full wp-image-9907\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3.webp 1280w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3-200x300.jpg 200w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3-683x1024.webp 683w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3-768x1152.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Poster-St-MU-3-1024x1536.webp 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec28241 elementor-widget elementor-widget-image\" data-id=\"ec28241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-scaled.webp\" class=\"attachment-full size-full wp-image-9909\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-scaled.webp 1280w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-200x300.jpg 200w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-683x1024.webp 683w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-768x1152.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-LonaV-MU-1024x1536.webp 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-223e9ff e-con-full e-flex e-con e-parent\" data-id=\"223e9ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17c6c80 elementor-widget elementor-widget-image\" data-id=\"17c6c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3.webp\" class=\"attachment-full size-full wp-image-9905\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3-300x200.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3-1024x682.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3-768x512.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-PosterX3-MU-3-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68b03029 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default\" data-id=\"68b03029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51d429e2\" data-id=\"51d429e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e75a1a7 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a1a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Branding<br \/>\nCorporate identity<br \/>\nGraphic design<br \/>\nMotion graphics<br \/>\nSignage<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6801e445\" data-id=\"6801e445\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33ce6653 elementor-widget elementor-widget-text-editor\" data-id=\"33ce6653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With this updated identity, Fira JocJoc reaffirms its commitment to delivering an authentic experience that seamlessly blends fun with tradition.<\/p>\n<p>The new identity, powered by its dynamic visual system, revitalizes the fair\u2019s spirit, positions Tona as the capital of play, and establishes Fira JocJoc as an unmissable event in the recreational and cultural calendar.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-41618ae e-con-full e-flex e-con e-parent\" data-id=\"41618ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7fa34 elementor-widget__width-initial elementor-widget elementor-widget-video\" data-id=\"0b7fa34\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-clauer-xs.mov\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c4ef5 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c9c4ef5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1158\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics.webp\" class=\"attachment-full size-full wp-image-9950\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics-300x181.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics-1024x617.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics-768x463.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-diptics-1536x926.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbe7be elementor-widget elementor-widget-image\" data-id=\"4cbe7be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"1500\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-totem.webp\" class=\"attachment-full size-full wp-image-9951\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-totem.webp 844w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-totem-169x300.jpg 169w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-totem-576x1024.webp 576w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-totem-768x1365.jpg 768w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-508885c e-con-full e-flex e-con e-parent\" data-id=\"508885c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e762aef elementor-widget elementor-widget-image\" data-id=\"e762aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1233\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell.webp\" class=\"attachment-full size-full wp-image-9949\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell-300x193.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell-1024x657.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell-768x493.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-cartell-1536x986.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80cef75 elementor-widget elementor-widget-image\" data-id=\"80cef75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola.webp\" class=\"attachment-full size-full wp-image-9983\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola-300x169.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola-1024x576.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola-768x432.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Fira-JocJoc-bancerola-1536x864.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5950b93 e-con-full e-flex e-con e-parent\" data-id=\"5950b93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7773e2d elementor-widget elementor-widget-image-carousel\" data-id=\"7773e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;autoplay_speed&quot;:1000,&quot;speed&quot;:0,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel d&#039;imatges\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-4b-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-2-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-3-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-1-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-4-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-6-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-5-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/JocJoc-Social-2-MU-1b-scaled.webp\" alt=\"Fira JocJoc - Alucina branding i disseny gr\u00e0fic - Osona - Barcelona\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f14ac2f e-con-full e-flex e-con e-parent\" data-id=\"7f14ac2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc22d48 elementor-widget elementor-widget-spacer\" data-id=\"cc22d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3925dce4 elementor-widget elementor-widget-heading\" data-id=\"3925dce4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.wearealucina.com\/en\/projects\/\">More projects<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-701ea4cf elementor-widget elementor-widget-spacer\" data-id=\"701ea4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e18a18c elementor-grid-4 elementor-grid-tablet-4 elementor-grid-mobile-5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-portfolio\" data-id=\"6e18a18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;4&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;5&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.66000000000000003,&quot;sizes&quot;:[]},&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-12969 dt_portfolio type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-culture dt_portfolio_category-graphic-design dt_portfolio_category-lettering-en dt_portfolio_category-social-media-en\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/mila\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1.jpg\" class=\"attachment-full size-full wp-image-12836\" alt=\"\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1.jpg 2560w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1-300x200.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1-1024x683.jpg 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1-768x512.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1-1536x1024.jpg 1536w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1-2048x1366.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tMila\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-12509 dt_portfolio type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-gastronomy dt_portfolio_category-graphic-design dt_portfolio_category-music\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/festival-munart-2025\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-scaled.webp\" class=\"attachment-full size-full wp-image-12446\" alt=\"Munart - festival de les arts - Seva - Montseny - Alucina estudi de branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-scaled.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-300x225.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-1024x768.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-768x576.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-1536x1152.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tFestival Munart 2025\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-12085 dt_portfolio type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-cattle dt_portfolio_category-culture dt_portfolio_category-gastronomy dt_portfolio_category-graphic-design dt_portfolio_category-motion-graphics-en dt_portfolio_category-public-sector dt_portfolio_category-wayfinding-signage\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/mercat-del-ram\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48.webp\" class=\"attachment-full size-full wp-image-12045\" alt=\"Mercat del Ram - Alucina estudi de branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48-300x200.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48-1024x683.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48-768x512.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/04\/Alucina-Mercat-del-Ram-48-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tMercat del Ram\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-10441 dt_portfolio type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-agriculture dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-business dt_portfolio_category-graphic-design dt_portfolio_category-naming-en dt_portfolio_category-packaging-en\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/mezcal-ancestral\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-scaled.webp\" class=\"attachment-full size-full wp-image-10387\" alt=\"Mezcal Ancestral - Alucina estudi de branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-scaled.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-300x200.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-1024x682.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-768x512.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/01\/Ancestral-tanca-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tMezcal Ancestral\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b7a11b elementor-grid-4 elementor-grid-tablet-3 elementor-grid-mobile-5 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-portfolio\" data-id=\"58b7a11b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;4&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.5,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:&quot;3&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;columns_mobile&quot;:&quot;5&quot;,&quot;item_ratio&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.66000000000000003,&quot;sizes&quot;:[]},&quot;item_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"portfolio.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-portfolio elementor-grid elementor-posts-container\" role=\"list\">\n\t\t\t\t<article class=\"elementor-portfolio-item elementor-post  post-12969 dt_portfolio type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-culture dt_portfolio_category-graphic-design dt_portfolio_category-lettering-en dt_portfolio_category-social-media-en\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/mila\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/11\/Mila-iPad-MU-scaled-1.jpg\" class=\"attachment-full size-full 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type-dt_portfolio status-publish has-post-thumbnail hentry dt_portfolio_category-brand-identity dt_portfolio_category-branding-en dt_portfolio_category-gastronomy dt_portfolio_category-graphic-design dt_portfolio_category-music\" role=\"listitem\">\n\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.wearealucina.com\/en\/project\/festival-munart-2025\/\">\n\t\t\t\t<div class=\"elementor-portfolio-item__img elementor-post__thumbnail\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-scaled.webp\" class=\"attachment-full size-full wp-image-12446\" alt=\"Munart - festival de les arts - Seva - Montseny - Alucina estudi de branding i disseny gr\u00e0fic - Osona - Barcelona\" srcset=\"https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-scaled.webp 1920w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-300x225.jpg 300w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-1024x768.webp 1024w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-768x576.jpg 768w, https:\/\/www.wearealucina.com\/wp-content\/uploads\/2025\/07\/Munart-2025-lona-1536x1152.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-portfolio-item__overlay\">\n\t\t\t\t<h3 class=\"elementor-portfolio-item__title\">\n\t\tFestival Munart 2025\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A town that highlights the educational and social value of traditional and handcrafted games and toys.<\/p>\n","protected":false},"author":3,"featured_media":9940,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[80,79,94,82,95,113,85],"dt_portfolio_tags":[],"class_list":["post-9997","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-brand-identity","dt_portfolio_category-branding-en","dt_portfolio_category-culture","dt_portfolio_category-graphic-design","dt_portfolio_category-motion-graphics-en","dt_portfolio_category-public-sector","dt_portfolio_category-wayfinding-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fira JocJoc - alucina - Branding &amp; graphic design - Osona, Barcelona<\/title>\n<meta name=\"description\" content=\"A town that highlights the educational and social value of traditional and handcrafted games and toys.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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