{"id":12969,"date":"2025-11-06T09:10:57","date_gmt":"2025-11-06T08:10:57","guid":{"rendered":"https:\/\/www.wearealucina.com\/project\/mila\/"},"modified":"2025-11-06T09:12:39","modified_gmt":"2025-11-06T08:12:39","slug":"mila","status":"publish","type":"dt_portfolio","link":"https:\/\/www.wearealucina.com\/en\/project\/mila\/","title":{"rendered":"Mila"},"content":{"rendered":"\t\t
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Branding \/ Graphic Design \/ Visual System<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Client: Mila<\/a><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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A space where stories converse, intertwine, and project their voice within the Catalan cultural landscape.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mila is a narrative talent factory that offers young people without cultural, social, or economic capital the opportunity to enter the world of creation by telling their own stories in Catalan. It thus becomes an inclusive space where emerging voices help enrich the country\u2019s cultural diversity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Mila\u2019s corporate identity goes beyond graphic representation to become an exercise in deep meaning. This identity breathes dynamism, diversity, and inclusion \u2014values that define the essence of this narrative talent factory.<\/p>\n

Storytelling is not limited to the printed word; it is expressed through multiple channels and formats that enrich the communicative experience. Written language transforms and adapts to new forms of interaction, and each medium adds a unique dimension to the story being told.<\/p>\n

This plurality of formats forms the foundation of Mila\u2019s identity, articulated around a living, ever-changing concept \u2014a graphic ecosystem inspired by the many voices and stories that converge within the project.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1 word
4 letters
5 variants
625 identities<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Every visual element \u2014from typography to color palette\u2014 has been conceived as a metaphor for the narrative and sociocultural richness that Mila nurtures and promotes.<\/p>\n

The logo, dynamic and variable, is built from the word \u201cMila\u201d, composed using variable typefaces where each letter stands as an independent voice, a fragment of identity that, in its uniqueness, forms a harmonious whole.<\/p>\n

This visual combination takes shape as an identity that is not static but organic and in constant transformation, reflecting the diversity of its narrative proposals and the evolution of Mila\u2019s different editions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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