Not even a good product can sell by its own. When it comes to selling, the first thing to do is to catch the consumer’s eye, pique their curiosity and let her grab it. At this point, she will either add it to the basket or walk away. Everything communicates, therefor good packaging must show the qualities and values of the product, it must stand out from other brands and provide the information that the consumer needs.
Packaging design also includes label design, graphic design, product range identity,… Packaging affects almost any sector from food and gastronomic to fashion, as well as beauty, pharmaceutical among many others.
