Brand identity is the profile picture of the brand, the image it reflects. At a glance, it reveals what the company is like, its services, the quality of its products, the diligence it offers and conveys what to expect. We work to coordinate it through all the brand elements, because each element is important.
The brand identity is born with the naming and the logo, and expands through the stationery, labeling, signage and all those elements that derive from it. Brand identity is also the tone and style with which a brand communicates as well as the channels it communicates through.