Branding images are part of your corporate identity. As the saying goes, a picture is worth a thousand words. This is the main reason why special care should be taken. It’s not just what an image shows us, it’s how important it is.
Art direction can be in photography or video, but there is also creative direction before that. A clear concept is needed before making any shooting. The art direction also includes the selection of the professional who will perform that session.
Do you need help projecting your values?