The images a brand uses are part of its brand identity. And an image is worth a thousand words. This is the main reason it is key to take special care of the brand imagery. It’s not just about what an image shows us, it’s also how it shows it and what
it tells us.
Art direction can be over photography or video, but before that creative direction must set the path. Before shooting any picture or rolling any video, it is key to have a clear concept. Through art direction we also pick what professionals to work with, who will better capture the brand and the message.